PVA & Email

How to Maintain 100% Inbox Placement on Lemlist and Smartlead

By David Sterling Published: 2026-06-05 7 min read

The Golden Rules of Cold Email Deliverability

Achieving consistent 100% inbox placement requires meticulous attention to infrastructure, copy writing, and sending velocity. Follow these mandatory deliverability rules when operating campaigns on platforms like Smartlead or Lemlist:

Deliverability Checklist

  • DNS Cryptographic Alignment: Correctly configure SPF, DKIM, and DMARC DNS records for every sending domain.
  • USA PVA Gmail Infrastructure: Use USA Phone Verified Gmail accounts created over static residential proxies from ReviewSellStore.
  • Email Validation API Scrubbing: Clean lead lists using MillionVerifier or NeverBounce to eliminate invalid addresses and spam traps.
  • Spam Trigger Word Removal: Avoid words like "FREE", "BUY NOW", "GUARANTEED", or "$$" in subject lines and body copy.